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How to boost your sales in a tough market.
Statistics say the economy is getting better, but good sales are still hard to find. Here are four areas that you should be looking at to help keep your numbers up. A few tips on how to sell more in...
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Business planning ideas for 2014.
In this article we’ll look at some of the things that you might want to include in the 2014 business plan for your wet leisure business. Planning a business strategy for the year ahead. It’s easy to...
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Text messaging: simple and cost effective marketing.
Using text messaging to keep in touch with your customers can be simple, straightforward and cost effective; so much so that you can probably do it yourself. ‘Just text me.’ People are very happy to...
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How many times must you meet a new customer before you make the sale?
‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense. People don’t buy from strangers – so don’t be a stranger. OK. So the first question is, what on earth is a...
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Marketing your wet leisure business is only complicated if you make it that way.
Simplicity is often the best thing when it comes to marketing your business, but getting to a simple marketing plan can take a bit of work. Like it or not, marketing is a fact of doing business. Some...
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The human touch.
Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it? People do business with people. The gurus who explain the skills,...
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A simple guide to Google AdWords and pay-per-click advertising.
This year’s Wet Leisure survey showed an increase in businesses in our industry using AdWords and pay-per-click advertising so here is a beginner’s guide. Pay-per-click advertising is a simple way to...
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“I would recommend your business to anyone!” How to get the most out of...
Great testimonials from your customers can really make your business stand out so are you making the most of them? Telling the world that you offer great customer service is one thing; having your...
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A website doesn’t last forever. Are you keeping up with Google changes?
Is your website still bringing in the business enquiries and traffic that you want it to or have changes at Google left it behind? What is your website for? Almost every business in the wet leisure...
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Direct mail or email? There is still a lot to be said for using the post.
With the irresistible rise of the Internet, email marketing quickly took over from direct mail and mail drops as the direct marketing medium of choice but do we need to look and see if that is still...
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